Driving Automotive Marketing Solutions
The Philippines' trusted digital marketplace for buying, selling, and financing cars — powered by smart technology and real people you can rely on.
20+
Years in Business
5+
Bank Partners
1,000+
Agents & Staff
10+
Branches Nationwide
Who we are
A pioneer in digital automotive marketing
Quezon City, Metro Manila, Philippines
Altuscars, based in Quezon City, Metro Manila, Philippines, is a pioneering company in the digital automotive marketing industry. We specialize in offering innovative digital solutions tailored to the automotive sector, enhancing the online presence and customer engagement of automotive businesses. Through advanced technology and data-driven strategies, Altuscars is committed to transforming vehicle marketing and sales processes, positioning ourselves as leaders in the digital automotive solutions space.
Our North Star
Mission & Vision
Vision
The only one service provider of various bank for both non collateral and collateral loan in terms of profitability and stability.
Mission
Our mission at Altuscars is to redefine automotive marketing by integrating state-of-the-art technologies and strategies that drive engagement and increase sales for our clients. We aim to be at the forefront of digital transformation in the automotive industry, providing tailored solutions that meet the unique needs of each automotive business.
Our origin
Company History
2011
Founded as Karl-el Marketing Services
Established by Mr. Richard Eligino as a service provider for major banks — facilitating personal loans, auto loans, and housing loans for Filipino borrowers.
Growth
Bank Partnerships
Partnered with the Philippines' most trusted financial institutions to bring accessible financing to more Filipinos.
ChinatrustStandard CharteredSecurity BankRCBCInsular BankPresent
altuscars — A Digital Evolution
Today, we've grown into a tech-powered marketplace that connects buyers, dealers, and agents — carrying forward the same commitment to service that started it all.
How we work
Operations
Our organization is built on a structured, hands-on approach. Sales staff and agents work closely with Team Leaders and Division Managers who oversee every application before it reaches our bank partners. This layered screening ensures quality, accuracy, and accountability at every step.
Sales Staff & Agents
Frontline client engagement and application solicitation.
Team Leaders
Training, motivation, and production supervision.
Division Managers
End-to-end process oversight and bank partnership management.
Bank Partners
Final processing and approval of client applications.
The Problem
The automotive industry faces significant challenges in adapting to the digital age.
With many businesses struggling to maintain a competitive online presence. Traditional marketing strategies are no longer sufficient to attract and retain customers in an increasingly digital marketplace.
Our Solution
Comprehensive digital marketing solutions leveraging the latest technologies.
Altuscars addresses these challenges by offering comprehensive digital marketing solutions that leverage the latest technologies and data analytics. Our services are designed to enhance online visibility, optimize customer engagement, and streamline the sales process for automotive businesses, ensuring they remain competitive in the digital era.
What we offer
One platform.
Every step of the deal.
Buy, sell, and finance used cars in one place — listings, advanced search, valuation, insurance, and dealer inventory tools. Built-in AI Assistance is the breakthrough that ties it all together.
B2C Business Model
We partner with automotive businesses, assess each client's needs, then build and run strategies designed around their goals.
Altuscars : Driving in Automotive Marketing Solutions
Industry Overview
The automotive industry is transforming — driven by new technology and shifting consumer behavior. Digital marketing is now essential to stay competitive, with online presence and customer experience taking center stage.
Core Marketing Activities
We focus on targeted advertising, content marketing, and social media engagement — refined with data-driven insights so every client sees measurable results.
Our digital suite
Core Offerings
A full suite of digital marketing tools built to modernize the used car industry — boosting online presence and customer engagement with cutting-edge tech and data.
Digital Showroom Solutions
A virtual platform that allows automotive businesses to showcase their inventory online with interactive features, providing potential customers with an immersive car-buying experience.
Social Media Marketing Services
Comprehensive social media management and advertising services tailored to the automobile sector to increase brand awareness and customer engagement.
Data Analytics for Automotive Insights
Advanced analytics services that provide valuable insights into customer behavior, market trends, and sales performance for automotive businesses.
Mobile App Development
Designing and developing custom mobile applications for automotive businesses to enhance customer engagement and service delivery.
Digital Advertising Solutions
Providing customized digital advertising strategies and execution for automotive businesses to maximize reach and ROI.
AI-Powered Sales Assistant
An AI-powered chatbot that assists customers in finding their ideal car based on preferences and budget — improving decision-making and reducing sales cycle time.
Available 24/7 for customer inquiriesCustomer Relationship Management Solutions
Integrating CRM systems specifically designed for used car businesses to enhance customer service and sales processes alongside after-sales.
Virtual Reality Car Showrooms
Immersive virtual reality experiences for car showrooms that let potential buyers explore vehicles from the comfort of their own home.
Revenue engines
Business Models
Six ways we drive growth — flexible, technology-led models tailored to each automotive business to boost online presence and customer engagement.
Digital Marketing Agency
As a digital marketing agency, Altuscars provides strategic marketing solutions tailored to automotive businesses, enhancing online presence through innovative digital strategies.
Subscription-Based Platform
Altuscars offers a subscription-based platform that provides clients with ongoing access to marketing tools, analytics, and support to continuously optimize their marketing efforts.
Software as a Service (SaaS)
Cloud-based marketing software solutions that automotive companies can use to manage their advertising and customer engagement strategies.
Affiliate Marketing Network
Altuscars operates an affiliate marketing network, connecting automotive brands with influencers and publishers to extend reach and improve sales through partnership marketing.
Data Analytics and Consulting
By providing data analytics and consulting services, Altuscars helps automotive businesses leverage data to optimize marketing strategies and improve decision-making.
Freemium Model
The freemium model offers basic digital marketing tools for free, encouraging users to upgrade to premium features as their needs expand.
Weighing the models
Advantages & Challenges
Software as a Service (SaaS)
Advantages
- Scalable solution for clients of all sizes
- Lower costs associated with maintaining software
- Continuous updates and improvements
Challenges
- Ensuring robust security and privacy
- Maintaining system uptime and reliability
- Intense competition from established SaaS providers
Affiliate Marketing Network
Advantages
- Potential for large-scale reach
- Performance-based payment reduces risk
- Access to diverse marketing channels
Challenges
- Managing and tracking affiliate performance
- Ensuring brand alignment with partners
- Regulatory compliance challenges
Data Analytics and Consulting
Advantages
- High demand for data-driven insights
- Opportunities for upselling consultancy services
- Strengthens client relationships through value-added services
Challenges
- High competition from analytics firms
- Need for skilled data professionals
- Potential data privacy concerns
Freemium Model
Advantages
- Rapid user acquisition potential
- Up-selling opportunities for premium features
- Low barrier to entry for clients
Challenges
- Conversion from free to paid users can be low
- Need to balance free and paid features
- Revenue heavily dependent on premium service sales
Why Altuscars
Viability & Competitive Edge
Estimated Viability Score
Altuscars shows strong viability — an estimated 70 out of 100. This score is backed by several key factors:
We're well-positioned to thrive, supported by a strong industry outlook, strategic nationwide locations, and a clear competitive edge. As the used car industry evolves, our ability to adapt and innovate will sustain long-term viability.
Industry Growth Potential
The automotive industry in the Philippines shows continuous growth, driven by increasing car sales and technological advancements — creating demand for digital solutions that enhance marketing efforts.
Technological Integration
Altuscars leverages advanced technology and data-driven strategies to provide tailored marketing solutions, positioning it well to meet the evolving needs of automotive businesses.
Market Positioning
Located in Quezon City, Metro Manila, Altuscars benefits from proximity to many potential clients within the automotive sector, with branches established nationwide.
Competitive Advantage
Combining innovative marketing tools with a deep understanding of the automotive sector — backed by 20 years of proven expertise — lets Altuscars stand out among competitors.
Economic Resilience
Despite economic fluctuations, demand for cars remains robust, ensuring a steady market. The shift toward digital marketing underscores the necessity for our solutions.
Who we serve
Target Audience
A diverse mix across the automotive industry — with digital marketing tailored to each segment's unique needs.
Used Car Dealerships
Dealerships seeking to enhance their online marketing strategies.
Independent Car Sellers
Independent sellers looking for improved digital presence and sales.
Automotive Service Providers
Service providers aiming to attract more customers through digital platforms.
Car Dealerships
Businesses engaged in selling used cars to consumers, looking to enhance their digital marketing strategy to increase sales and reach a wider audience online.
Used Car Brokers
Brokers who specialize in matching buyers with used cars, requiring efficient digital platforms to streamline operations and reach potential clients more effectively.
How we grow
Marketing Overview
A data-driven strategy on advanced digital platforms — built to grow reach, deepen engagement, and drive sales for automotive businesses across the Philippines.
Objective: Increase brand visibility among automotive businesses
Tactics: social media ads, SEO, influencer partnerships, online webinars, content marketing
Objective: Generate interest in our digital marketing solutions
Tactics: email newsletters, case studies, free trials, webinars, targeted ads
Objective: Encourage potential clients to evaluate our services
Tactics: testimonials, product demos, comparison charts, detailed case studies, personalized consultations
Objective: Convert prospects into paying clients
Tactics: special offers, limited-time discounts, follow-up calls, easy sign-up, seamless integration
Objective: Foster long-term relationships with clients
Tactics: loyalty programs, regular updates, feedback loops, exclusive access, personalized content
Approach
We blend cutting-edge technology with creative strategy — using data analytics to understand customer behavior and build personalized campaigns for the automotive sector.
Marketing Goals
Increase brand awareness and visibility for automotive clients.
Enhance customer engagement through targeted marketing efforts.
Drive sales growth by improving lead generation and conversion rates.
Establish Altuscars as a leader in digital automotive marketing solutions.
Social Media
Platforms like Facebook, Instagram, and Twitter for brand engagement and promotion.
Search Engine Marketing (SEM)
Google Ads to improve search visibility and attract potential buyers.
Content Marketing
Blogs, videos, and infographics to educate and engage the audience.
Email Marketing
Targeted email campaigns to nurture leads and convert them into customers.
Online Marketplaces
Collaborating with online automotive marketplaces for broader reach and exposure.
Online Presence
A strong online presence builds visibility and credibility. We use multiple digital platforms to grow relationships and drive business growth.
Website
- Professional design that reflects our brand
- SEO to rank higher and win organic traffic
- Mobile-responsive on every device
- Fresh, regularly updated content
YouTube
- Video content — virtual tours and customer testimonials
- B2B and B2C networking within the used car industry
Our commitment
Customer Service
Exceptional service is core to how we work — built on truly understanding each client and delivering solutions tailored to them.
Personalized Support
Dedicated account managers work closely with clients to understand their marketing objectives and provide tailored advice and solutions for each business.
24/7 Assistance
Round-the-clock assistance through phone, email, and live chat — so clients can reach our support team whenever they need it.
Proactive Communication
Regular updates on campaign performance and data-driven suggestions keep clients informed and confident in their marketing strategy.
Comprehensive Training and Resources
Guides, webinars, and workshops educate clients on our platforms, maximizing their ability to use our tools effectively.
Feedback-driven Improvements
We actively seek feedback to refine our services, staying aligned with client expectations and industry trends.
Commitment to Excellence
We're committed to exceeding expectations — through continuous improvement, client-focused solutions, and advanced technology paired with outstanding support, we deliver unmatched value.
How it works
Business Concept
Business Sales Process
- 1
Digital Platform
Provides an online portal for clients to apply for loans and access banking services.
- 2
Agent / Sales Staff / Telemarketers
Solicits applications and promotes the banks' products.
- 3
Administrative Staff
Screens and checks client applications together with required documents.
- 4
Team Leader / Division Managers
Hire, recruit, train, and motivate agents to hit sales targets.
- 5
Courier
Submits all screened applications to the bank.
Products
Non-collateral Loan
Credit Card & Personal Loans
Unsecured financing options for qualified borrowers.
Collateral Loan
Auto Loan & Housing Loan
Secured lending for vehicle and property purchases.
Business Competitiveness
Our committed sales force and professional Team Leaders and Division Managers make us the number one service provider of prime banks.
Service Pledge
“We are true to what we have promised.”
Values
We commit our excellence and quality service to customers.
Business Goals & Objectives
To become the most profitable business in the industry, powered by our professional sales force.
Customer Retention
Retention sustains growth and maximizes lifetime value. With targeted strategies, we build loyalty and repeat business.
We use high-quality content to keep customers engaged and build community, plus automated post-purchase follow-ups for sustained support.
High-Level Financial Targets
We target sustainable revenue growth — a 50% increase in annual revenue — by expanding our client base and raising the value of our services, with margins that fund ongoing innovation and expansion.
Ready to drive your business forward?
Whether you're a dealership, broker, or automotive business — let's transform your digital presence together.